An SEO audit that tells you what is broken and what to fix first

What you receive

The deliverable is built to be used by three different people: the business owner deciding what to fund, the marketer planning the quarter, and the developer implementing the fix.

How the audit is carried out

1. 01

   Access and context

   Read access to Google Search Console and Analytics, plus a short conversation about the business, its services and what a good lead looks like.

2. 02

   Full site crawl

   The entire site crawled as a search engine would, including rendered JavaScript, then reconciled against your sitemap and Search Console data.

3. 03

   Manual review

   Crawlers cannot judge intent match, content quality or whether a page deserves to rank. Key templates and money pages are reviewed by hand.

4. 04

   Search Console analysis

   Query, page and indexation data examined for patterns — pages that lost position, queries that appear but never convert, sections excluded from the index.

5. 05

   Competitive benchmarking

   Your priority terms checked against live results to see who ranks and what their pages do differently.

6. 06

   Prioritisation and reporting

   Findings scored, sequenced and written up with the reasoning attached, so priorities can be defended internally.

Issues an audit typically surfaces

Across most sites, the same small set of problems accounts for the majority of lost organic traffic. They are rarely exotic, and they are almost always invisible from the front end.

• A large share of published pages excluded from Google's index, usually as thin or duplicate
• Two or more pages competing for the same search, destabilising both
• Service pages written as brochures rather than as answers to a search
• Location pages produced by find-and-replace, which rank for nothing
• Internal links concentrated on the blog while commercial pages sit three or four clicks deep
• A redesign that changed URLs without a complete redirect map
• Third-party scripts adding seconds to mobile load time
• Structured data that is invalid, or that describes content the page does not contain
• A Google Business Profile with the wrong primary category, capping local visibility

What happens after the audit

Some clients take the report to their in-house team or developer and implement it themselves. That is a legitimate outcome, and the report is written to make it possible — nothing is withheld to force a follow-on engagement.

Where implementation support is wanted, the audit feeds directly into an SEO strategy and an ongoing engagement, with the audit findings forming the first phase of the roadmap.